Lead - Digital Marketing - Software Services

Digital Marketing Lead

Your Responsibilities :

1. Assist with the operational and technical logistics of campaign planning and execution across all performance marketing channels, especially email marketing

2. Manage the entire process of sourcing contact information of relevant sales prospects on a recurring basis and leveraging that data across sales & marketing initiatives

3. Oversee the maintenance & optimization of all growth marketing data mining/tracking systems, such as software connectors, Google Tag Manager & internal cadences

4. Execute recurring data analysis on all performance marketing channels & campaigns and craft data-backed strategic recommendations for future marketing & sales activities

5. Act as an operational liaison between the business development team and the growth team and create cadences that support sales enablement

6. Become organisation's "marketing software guru" by maintaining existing softwares we already employ, onboarding new ones to improve efficacy, and helping the company stay on top of best practices in the ever-changing digital marketing landscape

Preferred :

- 5 to 8 year of existing work experience in digital marketing, growth marketing, and/or data analytics (must-have)

- Excellent working knowledge of 3 or more of the following key performance marketing, sales, and analytics softwares: MailChimp, Hubspot, Google Ads, Facebook Ads Manager, Google Analytics, and LinkedIn Ads Manager (must-have)

- Possess an analytical mind, capable of decoding, organizing, and analyzing large amounts of data in Excel (must-have) and database languages e.g. SQL or R (preferred)

- Past exposure to various facets and mediums typically employed across the entire B2B & B2C marketing mix (e.g. paid ads, email, SEO, social media)

- Distinctly passionate about the intersection of people, planet, and profit, environmental sustainability and socioeconomic development

- Adapt well to the fast-paced dynamic nature of a startup environment, with specific acumens such as rapid prototyping, resourcefulness and creative problem solving

- Past work experience in relevant sectors such as consumer goods, startups, sustainability, social impact, or international development preferred