Lead - Digital Marketing/Performance Marketing - Media - IIM/ISB/MDI/FMS

Lead Digital Marketing / Performance Marketing.

- Digital Farm to Fork from developing consumer intelligence, consumer segment modelling, campaigns management and analytics spread across acquisition, engagement, retention and win-backs

- Contribute in developing and executing the digital go-to-market strategy.

- Build a Single Customer View, consumer models, segments and look alike strategy in-line with the business and revenue goals - acquisition, engagement, retention and win-backs

- Optimally invest across digital platforms and monitor performance of each digital platforms; identify and implement opportunities for improvement. Optimize results for campaigns with A/B testing content.

- Develop deep partnerships and build Joint Business Plans with platforms, networks, affiliates and intermediaries

- Develop, Implement and own deep API integrations with partners and intermediaries - CDP, Google, FaceBook, ad networks etc

Looking for Candidates with below criteria

- MBA or Engineering from a Premier B-schools

- 7-10 years of experience. At least 4-6 years in digital / performance marketing

- Strong understanding of marketing technology

- Experience in managing a multi-crore digital marketing budget. Should have seen scale in digital marketing operations

- Experience in developing and implementing digital marketing strategy for acquisition, engagement retention and win backs

- Experience managing programmatic, affiliate, remarketing and biddable platforms - Google, FaceBook, Twitter, InMobi, Criteo etc

- Experience in implementing and using CDP/DMP and direct integrations with platforms

- Exposure to running integrated campaigns with usage of 1st party and 3rd party data

- Knowledge of Analytics, Attribution and Planning tools - Google Analytics, AppsFlyer, MixPanel, Adobe Omniture, comScore etc.

- Strong marketing and business mindset backed with good problem-solving skills

- Visionary with a Strategic bent of mind

Looking for candidates who can join within 15 - 20 days time.