Lead - Digital Marketing - Manufacturing/Auto

Digital Marketing lead

We have below role for one of the automotive client for Chennai location, please share your resume if keen for same-

Title - Digital Marketing Lead

Location - Chennai

Industry - Automotive / Manufacturing / Marketing Agency

Role and responsibilities:

1. The candidate must have a deep understanding of brand management and digital marketing, and should be updated with the latest trends and popular developments in the domain

2. Focus on online stakeholder communications, brand building, performance marketing, including SEO/SEM, database building and marketing, email marketing, Google, Meta and LinkedIn ads, and other social media platforms for CPM and CPL based campaigns

3. Strong understanding of content marketing strategies, content creation and executing ideas in the digital space

4. Work with the team and agency partners to strategize and strengthen the brand's social media presence

5. Participate in strategic planning, assessment and reporting. Support collection and analysis of key metrics, analytics and ROI reporting

6. Measure and report performance of all digital marketing campaigns, and assess against set goals (ROI and KPIs)