Lead - Digital Marketing - Internet/Online

Digital marketing role with a leading brand in Bangalore

Designation: Lead - Digital Growth Marketing

Role:

- It is "growth marketing" role and hence, high degree of responsibilities will be given. Individuals will play a pivotal role in enabling the business to achieve the customer, revenue, and profitability objectives.

- The main objective for the role is customer acquisition and growth.

- Managing Digital led growth marketing - including all Business Verticals

- Manage the digital architecture, brand presence and positioning for the brand and related web and digital presence across multiple business units, including SEO, content management and related areas.

- Generating sales through performance marketing for all channels including DTC (own website) through digital channels including, not limited to, Facebook, Google, LinkedIn, etc. and other ecom platforms like Amazon, Big basket, etc.

- Optimisation of All stages of funnel, including ad-copy, creatives, landing pages, lead-submission, conversions at each stage. This will involve stakeholder management as various departments are involved at different stages.

- Managing the CRM and Loyalty program for the brand through mobile led marketing.

- Data management, Customer journey management. This role is responsible for both acquisition as well as retention of customers.

- Hence, a well-rounded marketing manager with keen sense of target segment, digital-marketing tools, and platforms, ready to explore more and grow in this role is required.