Lead - Digital Marketing - Hospitality/Retail

Position: Manager - Digital Marketing

Job Location: Andheri (E), Mumbai

Office Timing: 9am-6pm (Sat & Sun off)

Job Overview:

We are seeking a highly motivated and experienced Digital Marketing Manager to join our esteemed client, a reputable design and branding company serving the retail and hospitality industries. The Digital Marketing Manager will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and generate leads. The ideal candidate will possess a solid understanding of digital marketing techniques, along with a creative mindset and a strategic approach to achieving business objectives.

Key Responsibilities:

1. Develop and execute digital marketing campaigns to promote products and services, targeting the retail and hospitality sectors.

2. Create and manage engaging content for various digital platforms, including websites, social media, email newsletters, and blogs.

3. Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the retail and hospitality industries.

4. Collaborate with cross-functional teams, including graphic designers, content creators, and sales professionals, to ensure cohesive brand messaging and consistency across all digital channels.

5. Utilize analytics tools to track and analyze the performance of digital marketing initiatives, generate actionable insights, and optimize campaign effectiveness.

6. Manage digital advertising campaigns across multiple channels, such as Google Ads, Facebook Ads, and LinkedIn Ads, to maximize ROI and reach target audiences.

7. Stay updated on emerging digital marketing trends, technologies, and industry developments, and recommend innovative strategies to stay ahead of the competition.

8. Monitor and manage the company's online reputation and presence on review platforms and directories, ensuring positive brand perception and customer satisfaction.

9. Collaborate with external agencies and vendors as needed to support digital marketing initiatives and achieve business objectives within budgetary constraints.