Lead - Digital Marketing - FMCG

The JD is as follows :

1) Digital reach :

- Work on the digital reach for the brand

- Own the Social media channels

- Increase Digital Footprint through new channels & partnerships

2) Manage Ecommerce business P&L :

- Driving demand for true elements in Digital space

- Plan & implement marketing initiatives across all digital platforms

- Creating a Marketing plan with the category manager for the Ecommerce company and implement the same

- Competitive bench marking and product performance analysis on a timely basis for the channel

Measurable :

- True Elements Ecommerce Sales

- Conversion rate on impressions

- Promotion spends as % of TE topline