Lead - Digital Marketing - Fashion/Apparel/Accessories

- Create a strong digital marketing engine by building internal & external competencies necessary to execute campaigns across platforms & regions.

- Work with internal stakeholders to align on business goals as well as influence to get support on resource allocation for executing campaigns effectively. Develop excellent external vendor ecosystem & relationships to ensure best in class & creative campaigns for optimum business results.

- Thorough experience and deep knowledge of the Digital eco-system, including hands-on experience with Social, Display, Video, Programmatic buying, Google Analytics/DV360, DCM and FB Ads Manager and dash-boarding. Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc.).

- Take ownership to ensure that all digital marketing - including Google search, SEO/SEM, WhatsApp, YouTube, email, SMS, Push Notification, Social Media channels and display advertising campaigns are executed via internal & external resources. Experience in growth strategies and media planning & brand Uplift.

- Fair understanding of third party web tracking tools like Adobe Analytics, HubSpot, Mixpanel, Appsflyer etc. Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio etc. Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.

- In-depth understanding of cross-channel brand-focused digital marketing and technologies (e.g. digital, social, publishers, influencers, content marketing). Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Insights from the analytics to be implemented into successive performance campaigns & website/app strategies.

- Should have handled media budgets at scale; Set in place a system to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Exceptional skills managing digital marketing activities within fixed deadlines, budget and requirements. Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.

- Brainstorm new and creative growth routes to engage with the target customer segment. Adopt an agile experimental mind-set - Plan, execute, and measure experiments and conversion tests.

- Plan monthly/quarterly performance marketing strategies and roadmaps to drive growth. Managing periodic reviews & daily reporting with internal stakeholders.