Lead - Digital Marketing - eCommerce

Job Description

- Developed and managed digital marketing campaigns.

- Optimized website pages with relevant keywords and improved formatting and readability, decreasing bounce rate.

- Optimized content for the website and social networking channels such as Facebook, Twitter, Instagram, etc

- Tracked the site traffic flow and provide internal reports regularly

- Fixed any error in online content

- Identifying new digital marketing trends and ensure that the brand is in front of the industry developments.

- Manage google ads

- Edit and post content, videos, podcasts, and audio content on online sites.

- Promote company's product and services in the digital space.

- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

- Drive social media traffic and acquire leads.

- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, social media, and display & search advertising using web analytics tools.

- Keep attention to the updates of Google's Algorithm.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Industry Preference- Internet/ECommerce/Startups