Lead - Digital Marketing - Auto/Chemicals/FMCD

Digital Marketing Lead

Specifications: Female Candidates Only

Key Responsibilities:

- Customer Acquisition across all possible digital platforms by Lead Generation across all Social Media platforms & Strategic partnerships

- Owning the end to end Lead servicing infrastructure by working closely with Digital Agencies, Customer Helpline, IT Teams for CRM, Field Teams for Lead Maturation.

- Custodian for Brand My Home on the Digital space by managing and Constantly updating our Brand website and its allied services

- In charge of Content Marketing for Effective Communications for the Brand and Deliver results

- Constantly conduct Market research in understanding competition brand's digital presence and suggest Marketing strategies.

- Having up to date knowledge in constantly evolving Digital Marketing and suggest suitable implementation strategies relevant to our Brand.

- In charge of Maintaining the Infrastructure for Customer Complaint Management and Feedback there by playing a crucial role in Customer Experience.

- Strong understanding of Consumer expectations and experience across product Categories .

- Knowledge of managing , and developing digital assets.

- Ability to coordinate with a diverse team of central and field functions Managing & demanding from Marketing agencies for Campaigns and on field activities

- Business Generation Indices for Central Lead acquisition, campaign effectiveness, Brand & Communications for My Home products Engagement Programs for Influencers & Channel Customer Experience across Digital & Myhome Stores