Lead - Digital Marketing Analytics - FinTech

FINTECH Firm

Roles & Responsibilities :

- Responsible for making presentations and business insights to the senior management

- Achieve expertise and excellence in digital marketing analytics

- Should have worked upon owned assets and paid marketing strategy

- Knowledge of clickstream and session stream data

- Conceptualize & create impactful dashboards using business intelligence tools like Tableau and EXCEL

- Make website UX improvement recommendations based on customer journey analysis & webpage heat maps

- Managing the team of 2-4 individuals

Eligibility Criteria :

- Minimum of 5+ years of work experience in digital marketing domain

- Hands on experience with tools such as Adobe site catalyst, Omniture, Ensighten, Monetate, Google Adwords, Bing etc.

- Specific work experience in banking web analytics

- Hands on with SQL and SAS is good to have

- Proficient in data handling, understanding, analysis and interpretation of results

- Experience in web analytics, clickstream analysis, attribution modeling, design of digital marketing campaigns, reporting etc.

- Should have clarity in articulating a problem statement based on the domain expertise, formulating hypotheses and ensuring data collected, aggregated can test those hypotheses

- Ability to break down the work required, create project plans, get buy-in from stakeholders and manage efforts against the plan

- An individual with excellent communication skills

- Create test and learn approach from the learnings gained through the analytical exercise