Lead - Digital Marketing - Advertising Firm

Lead Digital Marketing

Looking for people from Advertising & PR World.

Role Purpose : Responsible to plan, develop and manage the overall digital marketing strategy. Also to report the performance of all digital marketing campaigns, and assess against goals

Key Responsibilities :

- Plan the roadmap for our brand presence in the online space

- Plan and roll out effective SEM campaigns in high volume categories for maximizing conversions, while simultaneously optimizing on the cost-of-acquisition.

- Develop activation campaigns on social channels

- Develop, moderate and monitor social media presence (Facebook, Twitter, YouTube, Mobile apps, Instagram, LinkedIn, blogs, Wikipedia, etc.) on a daily basis.

- Recommend and optimize social content calendar to generate highest engagement

- Develop and deliver performance reports of on-going engagement

- Familiarization with social management and analytical tools

- Conceptualize and deliver an experiential website

- Manage marketing agencies and key vendors to get the best out of them.

- Maintain a keen sense of business performance and continuously implement new ideas & innovations to support growth of key product families.

- Foster a team-working climate and leadership skills to improve our budget closer to reflecting business.

Functional Competencies :

- Hands-on experience with SEO, Google Analytics and CRM software

- Knowledge of web design procedures

- Digital Content creation, SEO, ORM, CDM/CRM, Social Media Content etc.

Generic Competencies :

- Team Management skills

- Great interpersonal and communication skill

- Critical Thinker

Qualification : MBA/PGDBM in Marketing