Lead - Digital Growth - BFSI

Skills Required:

- Digital marketing with specialization in SEO, SEM, Content strategy, social media, Affiliates and Affinity network creation.

- Should be able to strategies go to market for digital offerings

- Should have demonstrated capabilities for creating organic business using multilateral channels and platforms.

- Should have experience to content strategy, user engagement and Youtube for engagement as well as user acquisition

- Adept at team management and relationship building resulting in achieving the revenue target annually

- Should be able to design user journeys for acquisition and reengagement

- Should demonstrate strong leadership skills and team handling skills. Also, should be able to attract, develop and retain high-performing team members

- Knowledge of about healthcare market and health tech ecosystem

- Should be able to plan and manage user acquisition costs, repeat cohort and LTV cycles

- Should be passionate, data driven and come with aspiration to make impact at scale in healthcare

Duties and Responsibilities:

- Create B2C vertical from scratch along with its assets such as SEO, YT, Affiliates and Affinity

- Spearheading strategy development and execution to drive customer/client acquisition and engagement, as well as increase our market share and reach our growth targets.

- Working with marketing, sales, product & customer support and operation teams to optimize existing and establish new, cost-effective processes to achieve and exceed our revenue goals.

- Regular analysis of business performance and present in monthly/quarterly reviews.

- Analysing and optimizing the effectiveness of existing marketing channels of SEO & SEM based on data driven insights.

- Increasing awareness of the company's brand by creating and executing growth strategies. Strengthen our brand identity and become the gatekeeper of our brand.

- Developing new channels for acquiring customers, including content creation, SEO optimization, email marketing campaigns, paid advertising, affiliate marketing and conversion rate optimization.

- Devising lead generation strategies to help improve conversion rates and generating new business opportunities.

Business - SME B2B and Credit Cards