Lead - Digital Business - BFSI

Job Purpose

- Responsible for Digital sales, Commercial negotiations with partners and also for revenues and managing cost of Acquisition.

- Responsible for generating Digital Business from Performance Marketing, SEM, SMM, SEO, Campaigns etc

- Responsible for managing Strategic partnerships and generating Business from various players like e-commerce, Payment Bank, Mobile Wallets, Aggregators and other distribution networks

- Responsible for business generation by effectively using direct service channels such as chat, email, SMS and Notifications.

- Plan and implement the online marketing activities on website, SMS platform, email engine, Marketing Automation, social media platforms and ORM.

- Responsible for managing Website (pre-login) and SEO and generating business effectively

- Managing team effectively for Business, Performance and Partnerships

Key Responsibility Areas

- Acquisition of Digital-Direct Investors - Search, Social, Display & Affiliates

- Managing Strategic partnerships, driving Business, publishing reports etc for different partners like e-commerce, Payment Bank, Mobile Wallets, Aggregators and other distribution networks

- Driving and managing digital performance and awareness campaigns aimed at acquiring customers via Straight-through website transactions and Offline Conversions through the call center.

- Cross-sell & Upsell to Existing Investors

- Data driven approach to improve performance across marketing funnel, to optimize spends across all channels.

- Managing Website (pre-login) content and SEO activities including Technical Audit, content restructuring etc and generating business effectively

- Responsible for digital acquisition & customer analytics to improve bottom-funnel.

- Strategizing and implementing performance campaigns including audience segmenting and structuring of campaigns, creating effective ad copy, creating/enhancing landing pages, and generating leads and increasing straight-through online investments

- Handling lead conversion cycle to improve lead to conversion ratio from performance marketing campaigns

- Strategize and create segmented communication for push notifications across Digital platforms i.e SMS, Email, WhatsApp, Notification etc

- Monitor, analyze and Improve the overall Likes, Reach, Engagement on various social media handles.

- Owning online channel/ alternate channel marketing calendar and ensure adherence by responsible team members, stakeholders and vendors.

- Responsible for approving online marketing content created by Digital Marketing team member

- Vendor management for a website, search engine optimization, media planning, creative agencies etc.

Essential Qualification & Experience required

Qualification

- Preferably MBA/PGDM in Marketing with a professional qualification in Marketing.

Experience :

- 8 years of experience in Digital Marketing domain, with 4 years of experience in leading a Digital Business team

- Have demonstrable experience in the acquisition of Digital-Direct Investors - Mainly in SEM and Performance

- Have demonstrable experience in Lead Generation of Mutual Fund Intenders through Investor Awareness Campaigns

- Prior experience of Cross-selling & Upselling to Existing Investors: Analyze, Segment & Identify Propensity

- Managed Smart Journeys across Multiple Customer Touchpoints - Email/SMS/Web, etc.

- Excellent written, verbal, and presentation skills.

- Strong interpersonal and presentation skills for interacting with partner team members and influencing strategic partners at the CXO level.

- Experience of website and Marketing analytics tool