Lead - Digital Analytics - KPO - Contractual

"Role- Digital Analytics Lead for Advanced Analytics Global Provider

Location: Remote

Exp-8-10 Years

- 6 Months Full Time Contract

- Upto 0930 PM

- Immediate

- Good working knowledge of the (360, Tag Manager, Big Query) settings and administration, Including native integrations with other

- Google products such as Ads/Campaign Manager

- Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality

- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce

- Solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectively

- Thorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.

What expertise will bring added advantage?

- Work experience on Social Media Analytics would be a great advantage and would help to integrate the actions in digital space effectively

- Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

- Google Analytics 360 / Adobe Omniture

- Google Tag Manager / Adobe Analytics DTM

- Google Ad/Campaign Manager

- Google Big Query and Data Studio

- Salesforce Marketing Cloud & CRM

- Visualization tools such as Tableau, Power BI, Einstein Analytics

- Python, R, SQL and Excel"