Lead - Digital Analytics - BFSI

Lead-Digital Analytics(Social Media analytics and Text analytics)

Leading BFS MNC is in the lookout for analytics professionals who have experience in social media analytics and text analytics

Location : Bangalore

Experience : 8-10 years

Skills

- MBA/MA Economics/Statistics/Mathematics or equivalent qualifications from premier schools is mandatory

- 8-10 years of experience in text analytics, preferably in the digital domain.

- Extensive experience in text analytics tools like Clarabridge, BrandWatch highly desirable

- Strong Text Analytics background with focus on digital experience data to drive optimized digital experience

- Excellent analytical skills providing insights as well as recommendations.

- Flair for qualitative data analyses and interpretation and ability to process data to draw insights, answering - so what- questions about data

- Experience in R / Python languages,text analytics and unstructured data modelling is an added advantage.

- Abreast of latest developments in the field of text analytics.

- Strong inter-personal skills to help collaborate across teams

Key Responsibilities :

- Comprehensive analyses of user feedback across the various owned and earned channels - onsite, app and social media.

- Channnelise business needs/requirements coming from partners/stakeholders into analytical framework and deliver impactful analyses/presentations

- Communicate the key analyses to the senior management team

- Mentor team to build / enhance knowledge on text and social media analytics

- Bring industry best practices on social media and text analytics to the team and be a subject matter expert in text analytics.

- Cross-team collaboration to drive integrated insights

- Collaborate with other teams working on text analytics to share best practices and drive capability development across the organization.

- Periodic Discussion with key partners and stakeholders to have a very strong understanding of business problems; showcase individual and team's work.

- Use multiple data sources that include Oracle databases, Clickstream data, customer survey data and Adobe Analytics to drive analyses

- Derive core insights from the data to suggest, create and execute plans to drive improvements to the digital experience

- Work with the technical team to identify gaps and improve the data capture strategy.

- Create dashboards for presentations to senior management team