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12/07 HR
HR Manager at Zenith HR Solutions

Views:1463 Applications:60 Rec. Actions:Recruiter Actions:10

Lead - Digital Acquisition - Advertisement/Events (4-8 yrs)

Mumbai Job Code: 592873

Lead Digital Acquisition Role

Roles :

1. Accountability Supporting Actions :

- To chart out digital initiatives for planning and execution of the annual acquisition targets

- To monitor performance of the site against acquisition targets identifying areas for improvement and provide recommendations

- Collate and distribute all traffic reports ensuring all recommendations and resulting actions are identified and completed

- Ensure acquisition targets for all digital platforms are met within the agreed budget requirements

- Create and implement strategies and roadmaps to enable us to meet acquisition targets across all digital platforms

- Work closely with the content producers to ensure content is optimized before it is published

- Identify content gaps and provide content producers and editorial teams with recommendations for implementation based on driving maximum traffic and engagement

- To drive mobile app downloads and achieve customer acquisition at the lowest cost

2. Campaign Management to optimise the acquisition numbers :

- Track seasonality and ensure we are publishing the right content at the right time ensuring content is optimised for each platform (web, social and mobile).

- Monitor competitors and provide recommendations to ensure their investment portals has maximum market share

- Management of all PPC campaigns to drive optimal revenue across our portfolio

- To work with design team on creation of digital acquisition assets to drive transactional revenue

- Manage all paid-for activity across all digital platforms (web, mobile, social) working closely with the Senior Marketing Manager Insights and Campaigns to ensure this is within the main campaign frameworks

- To undertake implementation of Social Media Marketing, SMO and ORM initiatives

- To design and launch contests and schemes for employees and Channel Partners for enhancing sales

- To strategize and plan adhoc projects and development of the team.

- To mentor and develop a dedicated digital sales team with specialized skill-sets mapped to business requirements

- Adhoc projects that relate to audience acquisition as directed by senior management.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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