Lead - Digital Acquisition - Advertisement/Events

Lead Digital Acquisition Role

Roles :

1. Accountability Supporting Actions :

- To chart out digital initiatives for planning and execution of the annual acquisition targets

- To monitor performance of the site against acquisition targets identifying areas for improvement and provide recommendations

- Collate and distribute all traffic reports ensuring all recommendations and resulting actions are identified and completed

- Ensure acquisition targets for all digital platforms are met within the agreed budget requirements

- Create and implement strategies and roadmaps to enable us to meet acquisition targets across all digital platforms

- Work closely with the content producers to ensure content is optimized before it is published

- Identify content gaps and provide content producers and editorial teams with recommendations for implementation based on driving maximum traffic and engagement

- To drive mobile app downloads and achieve customer acquisition at the lowest cost

2. Campaign Management to optimise the acquisition numbers :

- Track seasonality and ensure we are publishing the right content at the right time ensuring content is optimised for each platform (web, social and mobile).

- Monitor competitors and provide recommendations to ensure their investment portals has maximum market share

- Management of all PPC campaigns to drive optimal revenue across our portfolio

- To work with design team on creation of digital acquisition assets to drive transactional revenue

- Manage all paid-for activity across all digital platforms (web, mobile, social) working closely with the Senior Marketing Manager Insights and Campaigns to ensure this is within the main campaign frameworks

- To undertake implementation of Social Media Marketing, SMO and ORM initiatives

- To design and launch contests and schemes for employees and Channel Partners for enhancing sales

- To strategize and plan adhoc projects and development of the team.

- To mentor and develop a dedicated digital sales team with specialized skill-sets mapped to business requirements

- Adhoc projects that relate to audience acquisition as directed by senior management.