Lead - Demand Generation - IT

Demand Generation Strategy and Execution

- Develop and implement comprehensive demand generation strategies, focusing on creating and executing multi-channel campaigns that drive brand awareness, engagement, and lead generation.

- Identify and leverage the most effective digital marketing channels, including email, social media, search engine marketing (SEM), search engine optimization (SEO), and content marketing, to reach target audiences.

- Collaborate with the content, design, and product teams to create compelling campaign assets and messaging that align with the brand strategy and effectively communicate the value of companys' product platform.

- Continuously optimize campaigns through data-driven analysis, testing, and iteration to maximize their effectiveness and improve return on investment (ROI).

Lead Management and Sales Enablement

- Develop processes for capturing, scoring, and nurturing leads generated through demand generation campaigns, ensuring a smooth handoff to the sales team.

- Collaborate with the sales team to identify target customer segments, create targeted demand generation campaigns, and provide ongoing support to help them effectively communicate the value of companys' product platform.

- Analyze lead quality and conversion rates to optimize campaigns and improve sales pipeline health.

- Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively engage with leads and close deals.

Performance Measurement and Reporting

- Establish and track key performance indicators (KPIs) for demand generation initiatives, using these metrics to assess the success of campaigns and make data-driven decisions for future strategies.

- Regularly report on campaign performance to internal stakeholders, highlighting successes, learnings, and areas for improvement.

- Collaborate with the analytics team to gather insights on campaign performance and use these findings to inform future demand generation efforts.

Professional Development

- Continuously enhance demand generation and digital marketing skills and industry knowledge through self-study, webinars, and workshops.

- Build relationships with other demand generation and digital marketing professionals in the industry to exchange best practices and insights.

Requirements:

- Degree in Marketing, Communications, Journalism, or a related field.

- Minimum of 3 years of professional experience in advertising, branding, content strategy, or a related role, with a focus on creating and managing content for landing pages, ad copies, direct email communications, website copy, and blog content.

- Excellent communication and writing skills, with the ability to convey complex concepts to both technical and non-technical audiences.

- Experience working with cross-functional teams, including brand strategy, marketing, sales, and product management.

- Knowledge of endpoint security solutions and the broader IT security landscape is a plus