07/11 Akanksha
Founder at Growth360

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Lead - Demand Generation - EdTech Startup (5-9 yrs)

Bangalore/Delhi NCR Job Code: 862884

We are currently retained by a leading edtech startup that has a phenomenal product unlike everyone in the after school space. They are at an inflection point and are looking to grow in a big way.

Role: Demand Generation Lead

Location: Delhi or Bangalore

- The lead will be a tech savvy professional with strong result orientation and a passion for achieving targets. The role would be to scale world-class demand generation programs that deliver revenue growth at industry-best levels of efficiency.

- The role requires deep domain expertise in cold calling, trial booking, paid search, and referrals to grow pipeline and close revenue.

- The role needs someone who can engage with customers, maximize value, and create strategies to maximise revenue growth.

- Please do note the customers here are parents of students and the role will be to work with DSAs as well as internal teams.

The role will include:

- Responsible for formulating sales strategies and achieving targets.

- Responsible for all forms of demand generation activity - Cold calling, Trial Booking, referrals

- Managing lead generation through DSAs as well as with internal teams.

- Collaboratively work with the sales team, marketing team to develop lead generation strategies to generate lead opportunities with prospective customers.

- Research customer segments, clients and strategies to increase qualified leads.

- Adhere to Lead Generation targets on a weekly and monthly basis.

- Responsible for coordinating activities with those of other teams in Marketing / Sales to effectively reach out to decision-makers.

- Demonstrate a strong commitment to partnering with sales to deliver on revenue targets.

- Lead the development of a world-class lead nurturing and marketing automation programs that improve lead conversion rates, close rates and funnel velocity.

To fit the bill:

- MBA followed by 5+ years of experience in a Sales/Marketing role

- Experience of working in a Digital B2C Startup is a MUST HAVE

- Must have handled agency / DSA/ Inside Sales in past.

- Strong expertise in market intelligence, sales process and demand generation.

- 2-3 years of experience in marketing and 4-5 years in Demand Generation

- Should have experience of managing teams/guiding, training team members and strengthening communication between team members.

- The intellectual horsepower to design models, systems and process that enables us to scale.

- Outstanding communication and interpersonal skills.

- Interested please apply with a cover letter on your expertise in demand generation through various channels especially digital B2C startup, along with your location preference and current compensation.

Women-friendly workplace:

Maternity and Paternity Benefits

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