Lead - Demand Generation - EdTech Startup (5-9 yrs)
We are currently retained by a leading edtech startup that has a phenomenal product unlike everyone in the after school space. They are at an inflection point and are looking to grow in a big way.
Role: Demand Generation Lead
Location: Delhi or Bangalore
- The lead will be a tech savvy professional with strong result orientation and a passion for achieving targets. The role would be to scale world-class demand generation programs that deliver revenue growth at industry-best levels of efficiency.
- The role requires deep domain expertise in cold calling, trial booking, paid search, and referrals to grow pipeline and close revenue.
- The role needs someone who can engage with customers, maximize value, and create strategies to maximise revenue growth.
- Please do note the customers here are parents of students and the role will be to work with DSAs as well as internal teams.
The role will include:
- Responsible for formulating sales strategies and achieving targets.
- Responsible for all forms of demand generation activity - Cold calling, Trial Booking, referrals
- Managing lead generation through DSAs as well as with internal teams.
- Collaboratively work with the sales team, marketing team to develop lead generation strategies to generate lead opportunities with prospective customers.
- Research customer segments, clients and strategies to increase qualified leads.
- Adhere to Lead Generation targets on a weekly and monthly basis.
- Responsible for coordinating activities with those of other teams in Marketing / Sales to effectively reach out to decision-makers.
- Demonstrate a strong commitment to partnering with sales to deliver on revenue targets.
- Lead the development of a world-class lead nurturing and marketing automation programs that improve lead conversion rates, close rates and funnel velocity.
To fit the bill:
- MBA followed by 5+ years of experience in a Sales/Marketing role
- Experience of working in a Digital B2C Startup is a MUST HAVE
- Must have handled agency / DSA/ Inside Sales in past.
- Strong expertise in market intelligence, sales process and demand generation.
- 2-3 years of experience in marketing and 4-5 years in Demand Generation
- Should have experience of managing teams/guiding, training team members and strengthening communication between team members.
- The intellectual horsepower to design models, systems and process that enables us to scale.
- Outstanding communication and interpersonal skills.
- Interested please apply with a cover letter on your expertise in demand generation through various channels especially digital B2C startup, along with your location preference and current compensation.