- 3-4 years of experience and in-depth understanding of statistical concepts such as regression, structural equation modeling, principal component analysis, clustering, decision trees/random forest, association models such as Apriori, market basket analysis etc. with applications in specific to marketing analytics across industry domain - Minimum 2 years of experience in working with tools like SAS, R, E-miner, MATLAB or UNICA etc. - Understanding of Data management concepts is preferred - Design solutions and lead execution in advanced analytics engagements by understanding client problems,and identifying most suitable approach. - Build Predictive & Prescriptive models leveraging machine learning and especially using R/Python/Bayeslab / SAS miner etc. - Provide thought leadership to business team especially in marketing analytics such as MROI, Marketing Mix, Campaign Analytics etc. - Structure design concepts to create compelling and effective presentations and other visuals that convey solutions and analytical results clearly and effectively to the client. - Consult actively with business users to ensure that solutions are tailored to business needs and will support or result in actionable customer strategies; participate in a consultative role in implementing solutions. - Ensure detailed project documentation of effectiveness of analytics based strategies in client organization, measuring the value of analytical solutions and reinforcing its value proposition. Be a part of a highly competent & motivated team in delivering best- in-class models resulting in meaningful insights to clients.

Bangalore

Lead Data Scientist - Advertisement & Marketing Analytics 

Lead Data Scientist - Advertisement & Marketing Analytics  ,Job Description for Lead Data Scientist - Advertisement & Marketing Analytics  in Vitasta Consulting Pvt Ltd in  Bangalore for (4-7) years of experience. Apply Now!

Job Description for Lead Data Scientist - Advertisement & Marketing Analytics  in Vitasta Consulting Pvt Ltd in  Bangalore for (4-7) years of experience. Apply Now!