Lead - Data Driven Marketing - Online & Print Media Firm

Lead - Data Driven Marketing

We have an urgent job opening for Lead - Data Driven Marketing with our client which is a global leader in online and print media. Please apply immediately if interested. Details are given below :

Job Description :

You will create and lead a data driven marketing set-up, by :

- Understanding the various data sources, creating funnels to derive actionable insights keeping one or more of salience, acquisition and retention as the base objectives in mind

- Working closely with product and technology teams

- And figuring incremental consumption spaces that are of value to Business Standard

Desired Profile :

You :

- Are a marketing graduate from a leading B school, preferably with certifications in data science, analytics and other relevant fields

- Have an overall logical and rational approach to marketing

- Love (breathe and live) data and have worked extensively in data led marketing

- Are up to date with the latest systems and tools for the above