Lead Data Analyst - Data Science - Digital Marketing Analytics & Consulting Firm

Role : Lead Data Analyst (Proficiency on SAS & Python)

- The company is seeking a Lead Data Analyst of Digital Analytics to join our growing Digital Strategy & Analytics team.

- Collaborate with internal/external stakeholders to manage data logistics including data specifications, transfers, structures, and rules

- Access and extract data from a variety of sources of all sizes (including client marketing databases) via SAS Access, SQL, etc

- Participate in the design, planning & execution of projects

- Master and perform all steps required to create analysis-ready data sets; including data integration/merging (SAS data step), variable preparation, and quality control (QA/QC)

- Develop and execute SAS/SQL (or related) programs with minimal direction and supervision

- Provide problem solving and data analysis, derived from programming experience

- Demonstrate proficiency with desktop and UNIX toolsets (SAS, SAS ODS, SQL, MS Office) to create pivot tables and/or report content such as tables, reports, graphs, etc. (some positions require proficiency in digital analytic tools including Google and/or Adobe Analytics and familiarity with digital data, in addition to or in lieu of SAS/SQL)

- Document and articulate steps taken in an analysis to project managers

- Expert in in data sets and analyses

- Follow all policies and procedures for programming, project documentation, and system management

Become familiar with :

- Various statistical offerings and methods (CHAID, logistic/multiple regression, cluster analysis, factor analysis)

- Effectively manage time and resources in order to deliver on time and manage concurrent projects

Qualifications :

- Bachelors/Masters degree in a quantitative discipline (e.g., Statistics, Economics, Mathematics, Marketing Analytics) or significant relevant coursework

- 8+ years of experience in the marketing analytics field/ relevant experience

- Demonstrated proficiency in SAS/SQL programming; minimum 2 years of experience

- Strong analytic thought process and ability to interpret findings

- Acute attention to detail (QA/QC)

- Ability to work on multiple assignments concurrently

- Excellent verbal and written communication skills

- Highly motivated and collaborative team player with strong interpersonal skills

- Effective organization and time management skills

Desirable Qualifications :

- Advanced degree (Masters/PhD) in Statistics, Economics or other quantitative discipline

- Database marketing experience/knowledge

- Ability to program in newer and emerging languages ; working knowledge of Hadoop and other big data technologies