Lead - CRM - FMCG

Role-CRM Lead

Location-Bangalore

Company-FMCg(Personal care range)

Role and Responsibilities :

- Develop and drive the CRM strategy to increase the lifetime value of our existing customers

- Identify, acquire, and integrate new tools and technologies for marketing automation

- Use data and testing to optimize and improve the content and targeting for all customer communications including email, SMS, app notifications, etc.

- Work with key technologies and tools to help in planning, activation, and analysis.

- Manage the CRM budget, proactively participate in key brand milestone meetings, and provide regular analysis and recaps.

- Act as consumer Loyalty champion and change agent in the global CRM team to ensure that the consumer is at the heart of everything we do

- Work closely with revenue and performance marketing team to drive this bucket and deliver on the monthly/quarterly revenue from the existing customer base

- Devise innovative ways to reach out to specific cohorts of our existing customers and maximise revenue

- Analyze data to measure engagement levels and performance.

- Track and use the user feedback and data to improve product, communication & customer service.

- Should be able to dive deeper into sales funnel and implement tech, marketing or any other initiative to achieve aggressive growth

- Design offer constructs and incentive programs for both new and repeat customers

Required Skills:

- 7+ years of experience in marketing/ ecommerce with atleast 3+ years years of experience in CRM

- Depth knowledge of CRM tools like MoEngage, Clevertap, Webengage

- Good communication and strong analytical skills

- Flexible, creative, and a self-starter who will roll up their sleeves and get the job done in a fast- paced environment

- Able to manage a huge variety of data and manage multiple projects simultaneously

- Strong interpersonal skills and an outstanding team player