Lead - CRM & Analytics - Capital Machineries Industry

Lead - CRM & Analytics

Notice Period - Immediate to 90 days

Remarks :

1)Should be from Capital Machineries Industry (B2B)

2)Should be expertise in Market Research

3)Experience in Power BI and CRM tools like Oracle, Salesforce

Educational Qualification - MBA (Preferable BE/BTech graduate)

Department - MARKETING

Role - Analytics and CRM

Educational Qualification B Tech / BE with MBA in Marketing

Purpose of the Role: Ensure actionable inferences are shared with business through continuous external and internal data analytics. Drive action plan for business improvement

Responsibilities & Accountabilities:

- Analyse internal data and identify actionable inferences to improve sales and contribution - Domestic & Global

- Analyse external data & market factors for actionable inferences to improves sales & contribution - Domestic

- Analyse external data & market factors for actionable inferences to improves sales & contribution - Global

- Undertake scientific CSAT / DSAT surveys for all operating markets

- Plan and implement actions to improve CSI

- Put in place a process to scientifically estimate and track market potential

- Market feasibility study for International business

Functional competencies:

- Experience in conducting market research for domestic and international markets. Knowledge of latest data analytical tools and experience in using them in manufacturing industry.

- Ability to quickly internalize the workings of LMW TMD.

- Knowledge of Textile and Textile machinery industries.

- Ability to relate analytical inferences to business.

- Diligence and attention to detail.

Behavioral competencies:

- Ability to spend long hours looking at data and deriving meaningful inferences

- Should posses the skills for driving activities through pears

- Should be able to manage domestic and international market research agencies