Lead - Corporate Communication - eCommerce

Client: Well known Ecommerce Company

Designation: Lead Corporate Communication

Division: Real - Estate

Experience: 5+ Years

Job Location: Gurgaon

Industry: Real-Estate, E commerce

Job Responsibilities:

- Partnering effectively with Brand & Marketing team in building strong consumer-facing campaigns, that help in brand awareness and eventually preference

- Partnering effectively with HR in building a strong Employer Brand and driving engagement in all internal initiatives in partnership with the internal communications manager

- Conceptualizing, directing and editing the development and/or developing a variety of content, from social media posts to thought-leadership articles, videos, podcasts, etc. in traditional as well as new age (digital) media sources/channels for placement across a variety of earned and shared media platforms.

- Driving measurable collaboration across Leadership, Operations, Communications, Marketing, and Brand teams to ensure communications plans, narratives and content deliverables are leveraged to maximum effect.

- Ensuring a steady pipeline of company news and participation at industry forums, awards, and recognition, speaking engagements, etc.

- Driving and executing events for press, media, and influencers (working closely with brand and conversions team)

- Developing and driving proactive media relations to generate positive coverage

- Working with external agencies (PR, social media, etc.) and key stakeholders on media monitoring (traditional and online) media announcements, press articles and other communication materials. Track and report communications effectiveness.

- Managing issues and crisis situation, if and when required

Ankita Doshi