Lead - Content Marketing - Health Insurance

Responsibilities

- You will formulate the long term and short term organizational public relation strategy both for internal as well as external customers.

- You will formulate and execute the content marketing strategy for the brand.

- You will need to develop and execute PR campaigns, manage product launches, writing press releases and contributory articles.

- You will need to manage media queries, develop and maintain media relations, own corporate reputation management, drive digital PR, support (SEO) content management, drive internal communication and lead Research wing of PR.

Skills & Competencies

- You should have managed content marketing and communication challenges for an end customer facing brand.

- You should have a fair understanding of brand management, social media engagement, content marketing and image management

- You should be able to work with senior management and cross-functional stakeholders.

- You should have the experience of developing and executing PR campaigns, manage product launches, writing press releases and contributory articles, addressing media queries, developing and maintaining media relations, corporate reputation management, digital PR, (SEO) content management, internal communication and Research wing of PR.

- You should be good in Transformation and change management, market intelligence, and behavioral competencies

Your Experience

- MBA or equivalent in the relevant domain

- 7 to 8 Years of relevant work experience