Leadership Hiring at Staffio HR
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Lead - Consumer Marketing - FMCG - IIM/MDI/ISB/FMS (9-11 yrs)
Exp: 9 - 11 years
CTC: 60 - 65 LPA
Key Skills: Brand Marketing, Traditional Marketing
Should be from Tier 1 B Schools
Should be from FMCG/Durables/F&B/eComms
About the role:
- Driving strategy, planning and execution of the consumer marketing agenda and strengthen brand identity and communication for a business of Media and entertainment Conglomerate.
- Design and implement consumer marketing (Communication, Strategic and Brand) plan for for a business of Media and entertainment Conglomerate.
- Driving brand communication, ATL marketing and ATL media planning & PR for all brand initiatives.
- Planning and budgetary controls for all consumer & brand marketing initiatives
- Drive subscriber growth through clutter-breaking consumer marketing campaigns.
- Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness