28/06 Sandesh
Leadership Hiring at Staffio HR

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Lead - Consumer Marketing - FMCG - IIM/MDI/ISB/FMS (9-11 yrs)

Mumbai Job Code: 587938

Exp: 9 - 11 years

CTC: 60 - 65 LPA

Key Skills: Brand Marketing, Traditional Marketing

Should be from Tier 1 B Schools

Should be from FMCG/Durables/F&B/eComms

About the role:

- Driving strategy, planning and execution of the consumer marketing agenda and strengthen brand identity and communication for a business of Media and entertainment Conglomerate.

Key Responsibilities:

- Design and implement consumer marketing (Communication, Strategic and Brand) plan for for a business of Media and entertainment Conglomerate.

- Driving brand communication, ATL marketing and ATL media planning & PR for all brand initiatives.

- Planning and budgetary controls for all consumer & brand marketing initiatives

- Drive subscriber growth through clutter-breaking consumer marketing campaigns.

- Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness

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