Business Head at Executive Hiring
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Lead - Consumer Insights - FMCG (10-12 yrs)
Executive Hiring is looking for a Diversity Talent for a role as Lead - Consumer Insights, for one of the Large MNC's, based at Mumbai.
Bachelors and/or Masters Degree in Political Science, Sociology, Anthropology, Literature - preferred Agency + FMCG ( Mandatory ) of strong experience in both consumer and market insights.
- Will be responsible for shaping and managing research needs: from defining and deepening our knowledge on who our audience is today and tomorrow, to growing the company's understanding of consumers attitudes, to bringing to life the consumer's voice
- Lead qualitative analysis of consumer behavior, market trends and competitive landscape to highlight improvements, growth opportunities and new markets. Making sense of multiple data sources to spot trends and patterns.
- Design and implement research project to meet the needs of the marketing/content question and can determine which methodology best serves the purpose
- Track societal trends and consumer behavior, social media listening, collect and synthesize information from research academicians, derive insights from 360- view/understanding of consumer
In case of this interest to you, please forward your resume mentioning CTC.
For any further clarity, please feel free to reach out to Sanjoy @ + 91 9046968619 at the earliest.