Lead - Category Marketing - Leading Group

ROLE : Category Marketing Lead for leading Group.

DEPARTMENT : Marketing

LOCATION : Gurgaon

The incumbent :

1. Assumes responsibility for a Category for monitoring all marketing & and branding activities while maintaining brand focus internally & externally.

2. Develops the marketing & brand management strategy of Brand Category to support top line & bottom line growth & foray into new segments and innovative products.

3. Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

4. Assumes overall responsibility for Brand Activation.

5. Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

6. Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

KEY RESPONSIBILITIES :

Category Marketing Lead:

- Market mapping and segmentation

- Demand estimation and forecasting

- Develop a deep understanding of the consumer decision journey

- Product portfolio strategy, Trademarks, Pricing & Go-to-market plans

- Managing Product and packaging development in collaboration with R&D

- Create value proposition and RTBs for the brands in the portfolio

- Develop strategic marketing plans integrated across ATL, BTL, Trade Marketing and Digital Marketing

- Plan and execute new launches, trade and consumer promotions and brand events from time to time

- Planning and achievement of volume growth and market share objectives

- Market and Competition tracking and monitoring

- Strong collaboration with Sales, Marcom, Digital marketing, CIMI, R&D and Technical Services to ensure effective planning and execution of strategic marketing plans.

THE PERSON :

A. Personal Attributes :

- Self-starter who can understand, formulate and execute business plans accurately. He needs to understand market flow, company strategy and how to implement it independently.

- Visionary, he should be able to visualize what he and the company wants for the brand in future. He should be able to communicate the vision to others and also inspire others to share it with him

- Problem Solver, with limited supervision who can take critical decisions

- Build relationships with good networks and contacts to gain support from all levels of company, customers and people

- Focus on identification of needs and delivering results is the base of every function. The person should think and maximize efforts in the requisite direction to deliver the best results.

B. Qualification & Desired Skills :

- Masters degree in Business Administration (Premiere B School), good academic background with 10+ years of total experience in good FMCG, Paints,Adhesives,Lubricants, Auto mobile sector.