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Business Partner at FyneHand Consultants
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Lead - Category Marketing - FMCG (8-15 yrs)
Category Lead Marketing
Key Responsibilities :
- Category Marketing - Managing the product portfolio
- Brand Management - Communication Development, Media/PR
- Work with Creative agency to develop insightful & impactful marketing communication.
- Content /Influencer Marketing /Advocacy/ Online Reputation Management
- Digital Media Deployment
- Consumer Research
- On-ground Activations (BTL)
- Packaging Development
- New Product Innovation - Category development
Key Interfaces :
- Sales Leads - Online & offline
- Lead for D2C platform
- Product Development and R&D team
Experience :
- The incumbent (female candidate only) will ideally be an MBA from a premier institute, with experience in Brand and Category Management.
- Understanding of digital marketing ecosystem is essential
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