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25/01 Nirupama Gopal
Business Partner at FyneHand Consultants

Views:623 Applications:194 Rec. Actions:Recruiter Actions:0

Lead - Category Marketing - FMCG (8-15 yrs)

Gurgaon/Gurugram Job Code: 1211499

Category Lead Marketing

Key Responsibilities :

- Category Marketing - Managing the product portfolio

- Brand Management - Communication Development, Media/PR

- Work with Creative agency to develop insightful & impactful marketing communication.

- Content /Influencer Marketing /Advocacy/ Online Reputation Management

- Digital Media Deployment

- Consumer Research

- On-ground Activations (BTL)

- Packaging Development

- New Product Innovation - Category development

Key Interfaces :

- Sales Leads - Online & offline

- Lead for D2C platform

- Product Development and R&D team

Experience :

- The incumbent (female candidate only) will ideally be an MBA from a premier institute, with experience in Brand and Category Management.

- Understanding of digital marketing ecosystem is essential

Women-friendly workplace:

Maternity and Paternity Benefits

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