Lead - Category Management/Brand Management - Food Retail Business

Lead - Category Management (Brand Management) (Food Retail Business)

Overall purpose of job:

The incumbent will be responsible for developing and growing the specific category - and drive incremental revenue for a well renowned client in food retail business. It involves strategic thinking as well as project management

Tasks and Responsibilities:

The tasks and responsibilities (not limited to) are as below:

Category Management :

- Lead the strategy & thinking for the specific business category

- Drive the new product development process from idea to launch; own the NPD process

- Analyze market trends and competitive data to identify opportunities and make recommendations for maximizing revenue and profitability

- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.; identify gaps, areas of improvement to enable data-backed decision making

- Lead the product mix (pricing, SKU's, combos) and support product development team

- Own the packaging design development process in close coordination with the brand and communication teams

- Work alongside consumer research team and agencies to better the customer/product understanding

- Develop and Lead the execution of Marketing Plans

- Ensure timely implementation of the brand activity calendar

- Approve & Execute Media Plans

- Identify and draw corrective actions for the brand basis research

- Advertising & Media

- End to end creative executions from brief writing to deployment of creative assets in consultation with the Brand team

- Identify and deploy any other communication needs for the brand

- Regularly survey and understand consumer & market environment to understand trends

Digital :

- Create and execute online presence strategy & user experience across platforms

- Content Strategy and Execution across digital platforms