Lead - Category Growth - Internet/Online

Lead Category Growth

- MBA with more than 4+ years with marketplaces or e-commerce companies in hardcore growth roles

Core skills - Performance / CPC marketing Google / FB and accelerating acquisition of customers today.

- Design branding, positioning and pricing strategies across categories

- Ensure brand message is strong and consistent across all channels and categories grow consistently

- Analyse consumer behaviour and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Manage a team and stakeholders largely