Lead - Campaigns Strategy - Online/Internet  Location - Mumbai  Role & Responsibility:  - Responsible for Campaign Strategy in - personalised commerce and consumer engagement business  - Developing overall cross channel customer engagement campaigns strategy and implementing the same   - Responsible for the campaigns planning/calendar, campaigns process/flow and initiating high impact ROI driven CRM campaigns   - Responsible for campaigns creative & communication templates  - Responsible for the entire customer lifecycle value management campaigns - planning to operations including campaign strategy, targets, measurement metrics & partner with analytics team to drive insights that will be critical to the success of the business goals  - Responsible for driving redemption volume through targeted marketing campaigns, design appropriate offers/promotion to drive redemption volume and deliver value to customers  - Responsible for managing campaigns budgets & proposals  - Establishing and measuring the metrics for post campaign effectiveness and responsible for reporting management  - Ownership - establish and measure customer engagement, retention and satisfaction metric   Candidate Qualification and skill sets:  - BE/ BTech, MBA   - Should have 8-10 years of experience in customer life cycle and engagement campaigns strategy, online merchandising  - Should have exposure to areas such as traffic building, campaign planning, designing offers, planning promotions etc.  - Deep knowledge of campaigns strategy & planning  - Advanced knowledge in leveraging customer data, technology, and marketing strategy for campaign and merchandising planning and execution  - Must be at ease with data science that impacts business/marketing ROI  Target Industries & Companies: Ecommerce, Banking, Digital media agencies

Mumbai

 Lead - Campaigns Strategy - Online/Internet 

 Lead - Campaigns Strategy - Online/Internet  ,Job Description for  Lead - Campaigns Strategy - Online/Internet  in Companion Placements & Human Resources Consultant in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for  Lead - Campaigns Strategy - Online/Internet  in Companion Placements & Human Resources Consultant in  Mumbai for (8-15) years of experience. Apply Now!