Lead/Campaign Manager - Programmatic - AdTech

Lead - Campaign Manager (Programmatic)

Let us know if you would like to try this out.

Company Name: YOptima

Office Add: Navi Mumbai (Rupa Renaissance, Jui Nagar)

About the company: YOptima is a data-driven marketing partner to marketers and agencies worldwide.

Ranked by Deloitte amongst the top 25 Fastest Growing Tech Companies in India in 2022, YOptima is a Red Herring Global 100 winner, a Google Premier Partner and a Google AdTech Partner.

Inception: 2013

Job Description: Lead - Campaign Manager

- Develop and execute strategic marketing campaign plans aligned with client goals and target audience - Socialize and document campaign structure, optimizations, and learnings

- Define campaign objectives, target audience, messaging, and KPIs for each campaign.

- Manage budget and pacing across campaigns to ensure business objectives are met and media delivers consistent returns for clients

- Analyze campaign performance and audience profiles to find sweet spots and wastages and make effective marketing decisions to complement machines in driving results.

- Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed.

- Manage campaign timelines, budgets, and resources to meet deadlines and stay within the allocated budget and optimize spending for maximum ROI.

- Make engaging presentations of findings at multiple levels of stakeholders through visual displays of quantitative information.

- Conduct live experiments to explore new ideas and hypotheses in a cost-effective and agile manner and find ways to scale up marketing campaigns.

- Willingness to put in the time and effort to research and experiment on new media buying platforms and learn and share findings from them - Research and recommend program optimizations; based on knowledge of platform-specific capabilities, site analytics, and media opportunities

- Implement and build on best practices for bidding, budget management, ad operations and reporting

Qualification:

- More than 8 years of experience in a programmatic campaign management role including deep expertise and experience with statistical data analysis such as linear models, multivariate analysis, and sampling methods.

- Working experience on various digital marketing platforms, specifically media buying platforms, DSPs and programmatic platforms such as DV360, MediaMath, Criteo, Simpli.fi etc.

- Proven track record of successfully managing complex client campaigns and relationships against performance metrics

- Key attributes include the ability to work under pressure and assimilate large quantities of information quickly while maintaining attention to detail

- Education: Engineering (Economic & Strategic, Mathematical)