Lead Business Analyst :
We are looking for analytically gifted leader. This is an opportunity to combine your analytical skills, creativity and decision making to drive visible business impact.
Responsibilities :
- Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed.
- Design relevant marketing plans and strategies for digital ad campaigns, combining an understanding of consumer behaviour, data drove insights and client's product positioning and marketing objectives.
- Analyze campaign performance and audience profiles to find sweet spots and wastages, and make effective marketing decisions to complement machines in driving results.
- Make engaging presentations of findings at multiple levels of stakeholders through visual displays of quantitative information.
- Conduct live experiments to explore new ideas and hypotheses in a cost-effective and agile manner, and find ways to scale up marketing campaigns.
Qualifications :
- 6+ years of relevant work experience, including deep expertise and experience with statistical data analysis such as linear models, multivariate analysis, sampling methods.
- Bachelor's or Master's degree in a quantitative discipline (e.g. business administration, engineering, statistics, operations research, economics, computer science, mathematics) from topnotch schools.
Skills :
- Demonstrated self-direction. Demonstrated willingness to both teach others and learn new /techniques.
- Experience with statistical software (e.g. R) and database languages (e.g. SQL) is a bonus.
- Demonstrated skills in selecting the right statistical tools given a data analysis problem.
- Very good at operational discipline and people management skills.
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