Lead - Branding

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics