Lead - Brand Marketing - Real Estate

Resumes are invited to expand the width of the Marketing function at India's foremost Real Estate organization. Looking for Marketing Professionals with full time MBA who have experience working on LUXURY BRANDS.

A great opportunity to expand the width of the Marketing function at India's foremost Real Estate organization where the Marketing Professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies..

Role :

- The incumbent will be responsible for a brand category, of which the lead brand is the most prestigious and among the top 3 brands from a revenue perspective in the overall portfolio. Additionally she/he will be given a horizontal responsibility within 3-4 months of coming on board.

- She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally.

- Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies.

Responsibilities :

- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Lead the concept development process for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media etc.

- Organize promotional events within budgetary allocations.

- Handle appropriate media selection for advertising new product launch campaigns.

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

- Develop annual and project specific brand promotion plans and handle participation at various events.