Responsibilities: - The selected candidate would lead the Marketing initiatives for the brand and would be responsible for creating as well as execution of marketing plans for website as well as other portals - Handle merchandising and planning on the website - Campaign planning and execution on social channels, Email, whatsapp, SMS campaign management - Working knowledge of performance marketing to create static ads and video ads for Facebook and Google - Coordinate with external agencies for planning and implementation of marketing initiatives - Coordinate with account managers/category managers from ecommerce portals like Amazon, Firstcry etc. - Explore new channels for marketing as well as new markets for expansion - Work closely with internal departments - Content, Operations, Marketing, and Customer Service for feedback and inputs E-commerce account management: - Support the Amazon team with creative inputs on ads - Inventory planning support Growth initiatives on D2C platform: - Plan and execute organic traffic campaigns on the site - Own Voice of the customer initiatives - Execute customer outreach campaigns - Amplify brand conversations on various channels such as Instagram, FB, Whatsapp and email - Work with brand ambassadors and influencers to increase brand awareness and visibility on various social media platforms - Execute data-driven merchandising on the website - Own inventory planning for various marketing activities Promotions: - Monitor ad campaigns on various platforms regularly - Create digital marketing plans, influencer marketing - Plan and Execute various offers/promotions/ sales Analysis: - Monitor, analyze, and report on performance metrics, sales, marketing performance, and pricing with a regular frequency in order to allocate spends to best performers - Analyze digital sales performance metrics, modifying plans as needed to deliver against targets - Observing and reacting to changes in the marketplace, products, market pricing, customer preferences, competing businesses, keeping a tab on competition, etc. - Report ROI analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis, and new SKU checks on a weekly basis. Required Skills: - Proficient in Excel and other Office tools - Ability to analyze data and draw actionable insights - Knowledge/prior experience of E-commerce/digital marketing would be preferable - Ability to quickly learn various tools used on eCommerce platforms - Strong communication skills, both oral and written - Strong analytical and quantitative skills; able to make data-based decisions - Hands-on and very entrepreneurial mindset who's comfortable in high-paced startup environments and can manage a lean team to drive results. - Appreciation and understanding of consumer psychology and its impact on new product adoption. - MBA from a Tier I/II college with min 1 year of experience in brand marketing/category management

Bangalore

Lead - Brand Marketing - eCommerce 

Lead - Brand Marketing - eCommerce  ,Job Description for Lead - Brand Marketing - eCommerce  in Scalent Solutions in  Bangalore for (2-4) years of experience. Apply Now!

Job Description for Lead - Brand Marketing - eCommerce  in Scalent Solutions in  Bangalore for (2-4) years of experience. Apply Now!