Lead - Brand Marketing - B2B/eCommerce

Lead - Brand Marketing

Core Responsibilities:

- Would contribute to the Brand Development, campaigns and Go-to-Market strategies

- Focussed on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.

- The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders

- Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning

- Build and execute brand strategy into plans, brand positioning and go-to market strategies

- Strengthening the brand identity and positioning across online and offline channels

- Will lead ATL, BTL, Customer Research,Content & Creatives, Social Media

- Creating and managing customer research, promotional collateral to establish and maintain product branding

- Maintain brand consistency across all external and internal creatives and communications

- Handle external Media relationships, PR and agency relationships

- Develop best practices, define and track KPIs for managing marketing success

- Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concept

- Event organization experience will be a plus

Must haves:

- Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.

- Hands on experience in brand creation and development, with experience in brand building and GTM.

- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.

- Be comfortable with both creative and business dimensions of marketing

- Comfortable to strategize and execute large scale brand and marketing communication campaigns

- Think about brand beyond communication and develop a holistic brand experience across consumer touch points

- Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships

- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins

- Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)

- Expertise in creative and production process for traditional and digital (incl. video audio)materials

- Handled Content, media, PR and brand campaign management calendar

- Has built marketing experiences across display, social, mobile, online and mass media demands.

Key Partners to work with :

- Biz Category Team

- Sales Team

- Finance and Accounts Team

- Creative and Digital Agency ( External )