Lead - Brand - eCommerce

- Driving the manifestation of the Brand Strategy. Developing annual marketing plans and managing marketing campaigns across offline and online platforms

- Ensuring that products and services communication meet customers expectations and to build the credibility of brands

- Creating & Executing successful brand & product/solutions campaigns

- Supervising advertising, design and other forms of marketing collaterals to maintain consistency in branding

- Designing a research-based communication strategy

- Measuring and report on success of marketing campaigns

- Anticipating consumer trends and contribute to product/GTM strategy

- Creating a calendar of campaigns and events in coordination with the Business team

- Ensuring consistent execution across every channel and medium is consistent with the brand

- Creating and executing a strong customer advocacy program which is a cross channel and creates buzz around the brand.