Lead - Brand & Consumer Insight - Chemicals/Industrial Products Business

- Defining over marketing plan

- Analyze brand positioning and consumer insights

- Translate brand elements into plans and go-to-market strategies

- Own the development and messaging of the brand narrative

- Lead creative development to drive business KPI

- Create, execute, and manage marketing programs and campaigns

- Understand consumer pain points and baheviour

- Analyze brand positioning and consumer insights

- Implement marketing campaigns across various channels (e.g., digital, social media, email, print) and track campaign performance

- Other ATL and BTL execution

- Monitor and analyze marketing performance metrics to identify areas for improvement