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Nishi kumari

Senior Consultant at HuQuo

Last Login: 18 May 2024

Job Views:  
10703
Applications:  2837
Recruiter Actions:  18

Posted in

Consulting

Job Code

1412117

Lead Assistant Manager - Marketing Analytics - KPO

2 - 8 Years.Gurgaon/Gurugram
Posted 1 day ago
Posted 1 day ago

Lead Assistant Manager- Analytics (Marketing Analytics)


- Analyze and extract actionable insights for Core and Client Marketing initiatives.

- Execute Client Marketing FIFA measurement framework to set up initiative targets, measurement approach and deliver preliminary and final results reporting

- Propose initiative Modeling/Benchmarks/Baselines for ; FIFA activations, Client Marketing activations, Affluent, Cash Conversion and Cross Border Campaigns

- Improve analytic methodologies standardization & reporting (incl. best practices documentation)

- Optimize Data Driven solutions for marketing;

- Leverage Skyline (tableau dashboard) & CMS (Campaign measurement tool that uses twinning methodology) to solve for high-level /second-level analytics needs and results production, provide guidance for self-service market use and identify key requirements to support adoption

- Automate analytics pipeline visibility and accuracy by integrating data

- Understand different data sources, build data pipelines and work towards visualization

- Define and validate various tools requirements

- Mandatory Skills ; SQL, Tableau, Experience in Automating Scripts, Experience in marketing (campaign analytics)

- Better to have ; Power BI, Python, Hive

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Posted By

user_img

Nishi kumari

Senior Consultant at HuQuo

Last Login: 18 May 2024

Job Views:  
10703
Applications:  2837
Recruiter Actions:  18

Posted in

Consulting

Job Code

1412117

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