Lead/Assistant Manager/Manager - Web Analytics

Lead Assistant Manager/Manager - Web Analytics

Position: Web Analytics Specialist Job

Description:

We are seeking a highly skilled and experienced Web Analytics Specialist to join our team. The ideal candidate will have a strong background in web analytics, SQL, Power BI, and Looker Studio. As a Web Analytics Specialist, you will be responsible for analyzing website traffic, user behavior, and providing insights to improve website performance and user experience.

Key Responsibilities:

- Utilize web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and analyze website traffic, user engagement, and conversion rates.

- Develop and maintain SQL queries to extract, manipulate, and analyze data from various databases and data sources.

- Create customized reports and dashboards using Power BI and Looker Studio to visualize and present data insights to stakeholders.

- Identify trends, patterns, and anomalies in website data to provide actionable recommendations for optimizing website performance and achieving business goals.

- Collaborate with cross-functional teams including marketing, product development, and UX/UI design to implement data-driven strategies and initiatives.

- Conduct A/B testing and other experiments to evaluate the effectiveness of website changes and optimizations.

- Stay updated on industry trends, best practices, and emerging technologies in web analytics and data visualization.

Qualifications:

- Bachelor's degree in Computer Science, Information Systems, Statistics, or a related field. (Band A colleges)

- Proven experience working with web analytics tools such as Google Analytics, Adobe Analytics, etc.

- Proficiency in SQL for data extraction, manipulation, and analysis.

- Strong skills in data visualization and dashboard creation using Power BI and Looker Studio.

- Excellent analytical and problem-solving abilities.

- Ability to communicate complex data insights effectively to non-technical stakeholders.

- Experience with A/B testing, experimentation, and statistical analysis is a plus