Lead - Acquisition & Activation - NRI - Bank

Acquisition and Activation Lead - NRI - BANK

Job Description:

Given below position details with a Leading Bank :

Job Purpose:

- Strategic role in NRI Banking Vertical reporting into Head of Product and Strategy.

- Champion the digital customer acquisition by crafting strategy and owning the CX onboarding roadmap for the highly valuable and premium customer segment of non-residents.

- Contextualize customer, market and competitor trends and disruptions and drive cross-functional teams to strategize and execute initiatives for improving key business metrics

Job Responsibilities:

Primary Responsibilities:

- Assess trends and customer behavior using analytics to identify, analyze and implement new innovations

- Continuous assessment of acquisition funnel, identifying and prioritizing initiatives by business impact and execute the end-to-end product strategy from inception

- Collaborate with Channel, digital, Engineering, Applications and other stakeholders to build and run acquisition journeys that deliver business objectives

- Lead conversion rate optimization on the acquisition journeys to increase customer acquisition

- Incorporate customer & business feedback into acquisition strategy, effectively negotiating tradeoffs & conflicting priorities

Secondary Responsibilities:

- Consistently analyze competitors and global industry leaders & fintechs to identify gaps in the existing acquisition journey & experience and develop deep understanding of latest innovations, digital disruptions and new & upcoming trends