Lead - 360 Degree Marketing

Looking for a 360-degree Marketing Professional for a fast-growing Consumer Tech Company to lead their marketing initiative in the Gulf Region.

The role is based in Mumbai.

Key Responsibilities :

- Own Marketing for a fast-growing Consumer Tech Company within the UAE market - spearhead brand, social media, creative, digital, CRM, PR, alliances

- Conceptualize the overall marketing strategy, along with the annual operating plan

- Creating the marketing calendar across the year - to achieve the Campaign Objective amongst user acquisition & retention, growth marketing, traffic acquisition, app downloads, brand salience and sales promotion

- Develop and completely manage the marketing budget, across all verticals, and closely monitor it.

- Lead the responsibility for Brand Equity Metrics & TOM scores - Conduct & monitor periodic Brand health checks, to ensure continuous improvement in funnel metrics & Equity scores

- Carry out periodic User Insights studies / research - qualitative & quantitative - to gain intelligence on consumer behavior

- Create the social media identity for the brand in UAE market specifically, and manage daily engagement though content buckets, conceptualized & designed by the team

- Devise overall BTL strategy in the market, along with a operating BTL calendar, with objectives, budgets, and execution being tightly monitored on a daily basis

- Own the consumer journey and the Product experience, across all touch points - Website & App - and work closely with cross-functional teams (Product) to ensure attainment of funnel objectives

- Monitor market share and competitive landscape, to ensure leadership position, along with constant focus on measures to grow the overall market

- Oversee & form local & global agency partner relationships - creative, production, research, media, social, BTL - to ensure maximum value delivery

Candidate Profile :

- Has minimum 7-9 years of marketing experience

- Should have 5 years heading marketing for a consumer tech brand

- Led the Marketing function for the UAE market (preferred)

- MBA / post-graduation, a must

- A strategic thinker, who is willing to roll up their sleeves to get the job done

- Successfully led & managed marketing teams

- Analytical & data-oriented mindset.