Lava International - Product Marketing Manager - IIM/MDI/ISB/FMS

Key Responsibilities :

1. Product GTM Strategy

a. Make a concrete GTM strategy for the category

b. Close-looping end-to-end GTM management right from GTM planning to execution of GTM

c. Creating and implementation of processes for GTM of products

d. Ensure sales team and channel training is conducted in right manner

e. Ensure RoI measurement of GTM initiatives

2. Retail understanding

a. Deep understanding of retail universe - category of outlets, no of outlets per category, placement norms etc.

b. In-depth understanding of competition product portfolio

c. Conducting data analytics price segment wise and geography wise

d. Gathering product and market insights through regular interaction with customers and trade

3. Product Operations

a. Enabling sales team by ensuring timely product information dissemination

b. Monitoring stock levels and generating product triggers

c. Tracking performance of products using standard statistic tools

Ideal Candidate

1. MBA Tier 1

2. Exp. in Brand Management

3. Relevant exp. of 1-3 years post MBA