LAVA International - Manager - GTM Quality & Qualitative Research

GTM Quality:

- To understand and fine tune the GTM process continuously along with the Product and Marcom team

- To create the framework for the measurement of various GTM initiatives/ activities at both the levels: Design and Execution

- To develop an internal team of associates to audit the implementation of GTM initiatives on ground

- To execute audit/ measurement of the GTM initiatives

- To come up with performance evaluation against developed benchmark of a particular GTM initiative

- To come up with specific insights and improvement plans for future activities based on the analysis and measurement of the current campaign

Qualitative Research:

- To develop In House ability to conduct Qualitative Researches

- To understand the research requirements of the organization from key stakeholders (Product, MarCom, BUs etc.) and to work on the following:

- Research Brief

- Research Design

- FW Schedule

- Conduct Qualitative Research Session, and

- Prepare Report based on the findings

- To coordinate with external Market Research agencies on projects out of the purview of In House Research

- To interact and coordinate with the In House Research team to design the follow up/ related research

- Mentor the team members on the Qualitative Research techniques