This position is essentially tasked with understanding the mindsets and capturing the imaginations of consumers, investors, business leaders, and key influencers in the business's market.Analyzing brand positioning and consumer insights - Analyzing brand positioning and consumer insights - Shaping and communicating our vision and mission - Managing a team of marketing people working on brand initiatives - Leading creative development to motivate the target audience to take action - Work closely with Leadership team to understand specific marketing goals and objectives, prioritize initiatives and allocate marketing resources as appropriate. - Secure and manage brand collaborations and partnerships. - Develop and execute innovative social media branding initiatives in order to create buzz, further engage our customer, grow friends/followers, and build loyalty. - Own CRM, including email communication strategy, analysis, and insights. - Responsible for all communication - both creative and media selection - across all channels - ATL (TV, Radio), BTL (point of sale, trade channels, ambient media), Online creative, social media and also PR. - Manage Media planning and media buying. - Oversee marketing calendar to ensure fully integrated programs are planned and executed timely. - Oversee departmental projects and manage workflow from inception to execution while meeting deadlines. - Budget management &amp; results reporting. - Build and maintain strong working relationships with other departments including Products, technology, Sales and operations. - Manage digital &amp; social and in-house creative teams. Desired Skills and Competencies 1. Minimum 5 years of experience in Agency/brand management kind of roles Strong leader who can manage people and meet deadlines 2. Have an excellent eye for detail 3. Highly creative. Out of the box modern innovative thinker 4. A highly collaborative team player with a track record of partnering with others to meet objectives 5. Superior analytical skills to compile, analyze and leverage data to adapt plans quickly 6. Entrepreneurial self-starter 7. Demonstrated interest in using new media(social, content marketing, Virals) to deliver on marketing objectives and drive brand engagement.

Noida

 Lava International - Brand Marketing Head   

 Lava International - Brand Marketing Head    ,Job Description for  Lava International - Brand Marketing Head    in Lava International Ltd in  Noida for (5-10) years of experience. Apply Now!

Job Description for  Lava International - Brand Marketing Head    in Lava International Ltd in  Noida for (5-10) years of experience. Apply Now!