Landmark Group - Regional Manager - Marketing

SUMMARY

Lead and initiate marketing activities for the region in line with brand attributes to deliver on marketing KPIs that facilitate business to reach targets

KEY RESPONSIBILITIES

New Store Launch

- Be aware of the media channels, competition and customer profile for the region and share insights with the relevant stakeholders

- Provide formal brief to the event agency with clear deliverables

- Undertake mall recci, shortlist space for branding activities and work with corporate marketing team for implementing branding activities

- Manage creation of a concept to generate PR and press Interest

- Monitor the implementation of marketing activities in new store vis a vis planned output

Season Launches

- Manage alignment of season launch theme and communication with regional communication

- Manage the creation and execution of BTL ideas

- Oversee execution of POS, mall branding and outdoors to create fashion imagery of the brand

- Manage change of in-store visuals before the season launch date (POG launch date)

Consumer Offers

- Create a regional consumer offer calendar based on the KPIs

- Proactively plan consumer offers to address business issues and implement

- Report cost benefit analysis of consumer offers to the relevant stakeholders

LMR

- Create a customized LMR plan for the region and drive the same

- Tie up with relevant brands to increase LMR enrollments and contribution

Regional Marketing Calendar

- Define the regional marketing calendar along with budget and drive implementation

- Analyze store performance and take required actions (from a marketing perspective)

- Deploy best practices and successful marketing initiatives across the region

- Analyze marketing initiatives of competition in the region and share insights

- Manage creation of black book of all creatives for learning and reference

- Implement brand campaigns to keep up the imagery of brand

- Drive promotions at stores in collaboration with the relevant stakeholders

- Manage BTL activation within the region to enable stores to achieve their KPIs

Budgeting

- Manage the marketing activities within the budget allocated

- Optimize costs through effective planning and execution

- Align the vendors to the SOPs of the organization and drive adherence

MIS

- Manage generation and sharing of MIS reports as per defined norms and timelines

People Management

- Select the right team members

- Set expectations and give regular feedback to team

- Provide adequate support and motivate the team to deliver on the job

- Guide, coach, train and develop the team