Landmark Group - Manager/Senior Manager/Lead - Brand Communications/Content & Product Communication

Role: Brand Communication - Lead Content & Product Communication

JD: REQUIREMENTS

- Proven working experience as brand manager/Fashion product communication

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective product campaigns

- Excellent understanding of the full marketing product mix across

- Strong analytical skills partnered with a creative fashion mind, data-driven thinking and an medium affinity for numbers

- Strong fashion handwriting for content on product, fabric, fashion & USP's.

- Outstanding communication skills & up to date with latest trends and marketing best practices

- Strong understanding of fashion styling and trends to upscale the imagery with product shoots

KEY RESPONSIBILITIES: BUSINESS

- Be a key driver to achieve assigned business KPI'S for the brand - sales targets for product category, focus on product growth under each department, category sell through, new customer acquisitions

- Be a key stakeholder - Buyers in understanding business challenges across all geographical regions & devise strategies to achieve desired business numbers

- Help in achieving sales numbers designated for CRM base & induce repeat purchases through effective product communication strategies and freshness with TG's

- Demonstrates keenness and quickness in understanding business and macro trends affecting business & Industry

KEY RESPOSNBILITIES: GTM LAUNCHES - PRODUCT

- Strategize & launch brand, promotional, seasonal campaigns across all marketing channels including ATL, digital & social, BTL & owned media

- Work with external partners towards achieving goal set for brand - including creative, digital agencies, Content and USP's.

- Work with internal teams - Design, buying, planning, MF.in & visual merchandising to deliver product season launches.

KEY RESPONSIBILITIES: PRODUCT COMMUNICATION

- Understand the Key Products of each season launch/product campaign including IGTM, Big Bets, Key Innovations & Key Categories

- Co-ordinate with Design & Buying on product understanding

- Collaborative working with various functions like VM, Planning, E-com, Digital to ensure product communication is deployed across all platforms

- Content handwriting for product communication across seasons for CRM, Digital, Collaterals

- Leverage product communication onto CRM & Digital platforms

- Track campaign performance - Business KPIs, CTR & Social KPIs across all campaigns

- Handle 12-15 Product campaigns in a year independently - Co-ordinating with agency for brief, concept alignment, handover to various functions on assets, deployment in regions to post campaign analysis

- Handle Secondary & Mini (Product) IGTM Shoot - End to end planning of shoot Pre-Production, Shoot execution & Post production with timely handover of deliverables

- Shoot innovation with every season to benchmark best in industry

- Marketing calendar for production communication

KEY RESPONSIBILIES: CONTENT MANAGEMENT

- Copy writing skill especially in Fashion copies

- Develop content for Marketing campaigns - CRM collaterals (SMS verbiages, Emailer & Look book), BTL & Social media post copies

- Ensure product call outs & descriptions are highlighted in various marketing collaterals

KEY RESPONSIBILIES: BUDGET MANAGEMENT

- CIS Ticket Closure - Raise CIS Ticket for Estimates with relevant GL & Promo codes

- Maintaining PO Tracker monthly - Budget vs Actual

- Co-ordinating with Finance - PO, Bill Submission & Payments as per TAT

- Closure on Monthly Provisions for ATL Budget